Local and philanthropic engagement
ART IN TIME is an outstanding space dedicated to rare watchmaking located in the heart of Monaco. The brands represented there are not curated considering their type or style, but rather according to the values they convey, such as independence, creativity and rarity. Mr. Karl-Friedrich Scheufele, the man behind this concept, who is also the President of Chronométrie Ferdinand Berthoud, has now added yet another important concern – philanthropy.
“Most of the firms featured at ART IN TIME already support causes dear to their hearts,” explains Karl-Friedrich Scheufele. “Charity work has always been a key part of Monaco’s identity, and I felt it was important to showcase the sum total of these different acts of generosity in our new venue.”
A long-term project – launched with a unique URWERK timepiece
Time being the common denominator of all the works to be found at ART IN TIME, the initiative is part of a long-term, durable philanthropic undertaking. The independent watchmaking firms represented there have agreed to invest their talents and creativity in the development of a series of unique pieces that will be unveiled in succession. Each creation will be sold exclusively at ART IN TIME, and part of the proceeds of each sale will be passed on to a Monaco non-profit association.
The first such timepiece in this series has now been completed: produced by URWERK, it will be supporting the Monaco Red Cross. “Amid the current crisis created by the Covid-19 pandemic, we decided we should be supporting a charity providing humanitarian aid that has been very much on the front line in recent months,” says Karl-Friedrich Scheufele. “We’re very proud to be able to count on the support of our partners at URWERK: they’ve joined us in this initiative by producing a hand-engraved ‘Raptor’ UR-T8, crafted especially for ART IN TIME.”
“Our friends at Art in Time told us more about the mission of the Monaco Red Cross, spurring us to develop this unique piece, from which part of the proceeds will be donated to the charity,” explain URWERK’s co-creators Felix Baumgartner and Martin Frei. “URWERK and Art in Time don’t just share a passion for watchmaking – we hold values in common, too. We’re proud and delighted to be standing with them in such a generous project.”
This first creation marks the start of a charitable initiative that will last several months, allowing Art in Time to become still further involved in local life in Monaco – and make its own contribution to the principality’s noble and long-standing philanthropic tradition.
CROIX-ROUGE MONÉGASQUE/MONACO RED CROSS
27 boulevard de Suisse
MC 98000 MONACO
Tel (+377) 97 97 68 00
email: redcross@croix-rouge.mc
